Archive for January, 2008

Online Marketing Can Get Your Business Through Tough Times

Thursday, January 31st, 2008

Tough times may be ahead for small businesses but if you plan it right you can fly through the turbulence with ease. BusinessWeek offers tips on how to plan for difficult times including how to keep your customers close and exploring additional ways to bring in new customers.

Smith and Saunders, web designers in Cambridge, can guide you through the numerous opportunities available to you through online advertising. Stay ahead of the curve and do your online marketing research today so you won’t be scrambling when the crunch hits.

SEO for Google and MSN and Yahoo! Rankings Will Soon Follow

Tuesday, January 29th, 2008

You often hear SEO companies boasting, ” I can get you on page one of the 3 top search engines”. The reality is that you do get a page one listing on Yahoo! and MSN…but not Google.

If you are using pay-per-click advertising or tracking your organic results, you already know that if you want serious traffic, you need to rank well on Google and that is what we do well at Sesimi by following the guidelines that Google sets out for their customers. We provide you with local search engine traffic based on ranking your company well in Google.

In general, if you are ranking well on Google you will soon see better results in Yahoo! and MSN. So the next time you hear an SEO company bragging about their services, make sure to confirm that they are talking about Google, otherwise they are wasting your time and money.

35% of British Consumers Don’t Want Print Directories

Thursday, January 24th, 2008

A new study commissioned by welovelocal.com has found that 35% of British consumers would rather look up information on the internet than receive a print directory. The Kelsey Group provides a detailed review of the study and suggests an opt-out system for consumers who do not want to receive the print Yellow Pages.You can read the review at http://blog.kelseygroup.com/index.php/category/internet-yellow-pages/

Yellow Pages and Local Search Engines

Thursday, January 24th, 2008

Tammy McKee reviews a recent Kelsey Group report on the Yellow Pages Industry in a recent article on MediaDaily. She describes the bleeding of print Yellow Pages dollars into a variety of digital counterparts, including Internet Yellow Pages (IYPs) and local search engines. The Kelsey Group expects usage of newspapers and print Yellow Pages to fall off 10% this year. You can read Tammy McKee’s article at http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=74131

Local SEO Meeting Small Business Needs

Wednesday, January 23rd, 2008

Matt McGee has a terrific article on , ” Why The SEO Industry Needs Small Business.” Matt suggests that most large companies will be orchestrating their SEO in-house in the future.

We agree with Matt and that is why we started Sesimi Corp. The cost of SEO can be overwhelming for many small businesses. Sesimi provides an inexpensive solution for small businesses and allows them to compete with the big guys in local search.

You can read Matt’s article at http://searchengineland.com/080117-073726.php

Cambridge Web Designers Partner With Sesimi

Monday, January 21st, 2008

Sesimi has reached a stretegic alliance with Cambridge web designers, Smith and Saunders. Paul Smith of Smith and Sanders is a leading expert in web design in the UK. Paul brings years of experience and success to the Sesimi team. 

ISO 13485 Medical Devices | Improve Efficiency and Increase Profits

Tuesday, January 15th, 2008

Search engine optimization (SEO) and the ISO 13485 medical devices standards  have a lot in common. While SEO improves the efficiency of your website, medical devices standards increase the value of your business. In either case, you need to hire experienced professionals who have your best interest in mind and a knowledge of the industry you service. 

Interim Management London - The Right Person at the Right Time

Friday, January 11th, 2008

Sesimi is pleased to announce that Time Interim Management has joined the Sesimi team.

Time provides the following interim management services in London and throughout the UK.

  • Project Management
  • Management Accountants
  • Strategic Procurement
  • IT Project Management
  • Human Resources

Get to know the Time Interim Management Executives now and prepare your company for future surprises.