The Kelsey Group reports that Pagesjaunes France will cut print prices by 20% while raising the costs of its online products by as much as 50%.

In 2007, online revenues made up 36% of PagesJaunes overall revenue, putting the company in good position to make the drastic changes.

Maintaining a balance between print revenue and online revenue is key for any Yellow Pages publisher. Publishers continue to make massive profits on the print product and with the knowledge that online marketing will continue to force major changes in pricing and publishing in the next eighteen months.

A new study commissioned by welovelocal.com has found that 35% of British consumers would rather look up information on the internet than receive a print directory. The Kelsey Group provides a detailed review of the study and suggests an opt-out system for consumers who do not want to receive the print Yellow Pages.You can read the review at http://blog.kelseygroup.com/index.php/category/internet-yellow-pages/